Communicating with current and potential customers is crucial for Storci.
To this end, it often arranges events, conferences and round-table discussions, events that provide talking points for professional people in the field.
Fairs play a key role. They act as natural showcases for companies, allowing them to test a new market, assess the direct response of a section of the public which it is intending to target, or even evaluate the way competitors are organised and find new agents, a crucial factor when it comes to establishing an effective worldwide sales market.